{"id":348,"date":"2025-08-07T15:10:47","date_gmt":"2025-08-07T15:10:47","guid":{"rendered":"http:\/\/www.sourceforterminals.com\/?p=348"},"modified":"2025-08-08T15:29:37","modified_gmt":"2025-08-08T15:29:37","slug":"ballys-boosts-uk-expansion-with-nottingham-forest-front-of-shirt-deal","status":"publish","type":"post","link":"http:\/\/www.sourceforterminals.com\/index.php\/2025\/08\/07\/ballys-boosts-uk-expansion-with-nottingham-forest-front-of-shirt-deal\/","title":{"rendered":"Bally\u2019s Boosts UK Expansion With Nottingham Forest Front of Shirt Deal\u00a0"},"content":{"rendered":"

The post Bally\u2019s Boosts UK Expansion With Nottingham Forest Front of Shirt Deal\u00a0<\/a> appeared first on Vegas Slots Online News<\/a>.<\/p>\n

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Bally\u2019s gain EPL exposure<\/h2>\n

English Premier League franchise Nottingham Forest will play the upcoming season with Bally\u2019s branding on their shirt fronts as part of the Rhode Island-based gaming giant\u2019s UK expansion.\u00a0\u00a0<\/p>\n

On Wednesday, the midlands team previewed new signing Angus Gunn wearing a Bally\u2019s-sponsored shirt via X:<\/p>\n

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Welcome to Nottingham Forest, @AngusGunn01<\/a>! \"\u270d\"<\/p>\n

\u2014 Nottingham Forest (@NFFC) August 6, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

The high-profile branding move by Bally\u2019s into an overseas market is, according to industry reports, a rare play by the company. Bally\u2019s, though, has already set down roots in the UK across both digital and retail casino subsidiaries, meaning its prominent branding of a buoyant EPL franchise will give its market visibility across the pond a major boost.<\/p>\n

Quick branding boost<\/h2>\n

Bally\u2019s CEO Robeson Reeves expressed his firm\u2019s excitement at gaining brand exposure on the EPL stage, attracting more fans to Forest, and collaborating with the franchise \u201con initiatives that make a meaningful impact both locally and internationally.\u201d<\/p>\n

Fully aware that the 2025-2026 EPL season is the last campaign before a ban of gambling-linked shirt sponsorships kicks in, Bally\u2019s appears confident that its one-year Forest sponsorship will reap dividends.\u00a0\u00a0<\/p>\n

The short-term deal, sealed just ten days before Forest kicks off the season against Brentford, saw the Evangelos Marinakis-owned franchise wear Bally\u2019s shirts for the first time in a 0-0 tie in a friendly against Italy\u2019s ACF Fiorentina on Tuesday.\u00a0<\/p>\n

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driving force behind the Bally\u2019s deal<\/p>\n<\/blockquote>\n

The polarizing Greek business tycoon, who clashed with Nuno Espirito Santo, the architect of Forest\u2019s rich run of form that qualified the franchise for European soccer for the first time in 30 years, is said to have been the driving force behind the Bally\u2019s deal.<\/p>\n

Mariankis, who patched up his on-pitch altercation with Nuno by offering him a new contract, said the Bally\u2019s deal would strengthen Forest\u2019s global partnerships<\/a>.<\/p>\n

Mutual excitement<\/h2>\n

The Greek tycoon added that the franchise was \u201clooking forward to working with Bally\u2019s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.\u201d<\/p>\n

Bally\u2019s, meanwhile, gains a major branding foothold in the UK to complement its growing portfolio across the pond. Bally\u2019s Interactive already offers regulated UK iGaming markets via subsidiaries including Virgin Games, Jackpotjoy, Double Bubble Bingo, and Bally Bet.<\/p>\n

On the retail front, Bally\u2019s last week finalized the acquisition of Aspers Casino in Newcastle.\u00a0<\/p>\n

The post Bally\u2019s Boosts UK Expansion With Nottingham Forest Front of Shirt Deal\u00a0<\/a> appeared first on Vegas Slots Online News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The post Bally\u2019s Boosts UK Expansion With Nottingham Forest Front of Shirt Deal\u00a0 appeared first on Vegas Slots Online News. […]<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/posts\/348"}],"collection":[{"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":1,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":349,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/posts\/348\/revisions\/349"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sourceforterminals.com\/index.php\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}